Consultant in Culture & Consumer Insights

About Natasha Pongonis

Natasha Pongonis is a Natasha Pongonis is the Co-Owner of Nativa, an SBA 8(a) certified cultural communication agency and the CEO of OYE! Business Intelligence a data analytics solution that provides demographic and psychographic insights among the fastest-growing ethnic groups in the U.S.

Natasha is a creative and strategic communications expert with extensive marketing experience. She has developed key digital strategies for many Fortune 500 and Governmental clients aimed to engage, educate and develop brand loyalty among diverse audiences through her understanding of communication between cultures, traditions, and regional variations of Spanish. Natasha is a passionate leader driving innovation and leadership.

She is a native of Argentina who has worked with companies in Europe, and North and South America developing a strong sense of understanding the client’s needs and creating culturally relevant communication strategies. Natasha served on the Board of Directors of the Girl Scouts of Ohio, at the National Society of Hispanic MBAs (Prospanica), the Association of Latino Professionals for America (ALPFA), and the Hispanic Chamber of Columbus, Ohio. Natasha was part of the 3rd cohort of the prestigious Stanford University’s Latino Entrepreneur Leaders Program and was invited by the U.S. State Department Civic Society 2.0, Women’s Entrepreneurship in the Americas Initiative to join the TechCamp Global in Cali, Colombia representing U.S. female entrepreneurs.

Natasha has been invited to speak at different conferences, most recently she participated at SXSW 2019 Diverse Founders Forum, the 2018 Open Data Science Conference, and in 2017 Natasha was invited to participate at a roundtable at the White House to discuss priorities for Latina business owners in America and received The Women in Business and Leadership Award by the US Hispanic Chamber of Commerce Foundation, she was also named one of twelve women on “Women Welding the Way 2016” by WELD earning recognition from the U.S. Congress, and in 2014 Natasha was the recipient of Entrepreneur of the Year by Latina Style Magazine.

Natasha started her Architectural studies while living in Belgium and continued her degree at the Catholic University of Cordoba, Argentina. She concluded her thesis studies in Architecture and Urban Planning at the University of Venice, Italy where she found her passion for marketing communication while working for a European firm. Being fluent in Spanish, English, French and Italian has always enabled her to reach out and connect with a diverse digital audience across the globe.

“Understanding the impact of changes in population and how these dynamic forces affect not only consumer behavior, but the use of technology are key factors to ensure our client’s success.”

Natasha Pongonis | Interview with Columbus CEO Magazines

Natasha lives in Columbus, Ohio with her husband and two children and she’s a proud holder of the “hockey mom” title.