Natasha Pongonis

I am an award-winning entrepreneur, a founder, and a multilingual builder of forward-thinking strategies.

For over twenty years, I have developed key strategies for many Fortune 500, Governmental agencies, and international organizations aimed to engage, educate and develop brand loyalty among diverse audiences through my understanding of communication between cultures, traditions, and changes in demographic behavior. I’m a passionate communication expert and a forward-thinking person driving innovation and inclusive leadership for organizations.

I am the CEO and Co-Founder of O.Y.E. Business Intelligence, a data analytics & AI solution that provides demographic & psychographic insights among the fastest-growing ethnic groups in the U.S., and the Co-Owner of Nativa Inc., an SBA 8(a) certified cultural and data-driven communications agency with offices in Columbus, OH, and Phoenix, AZ. Additionally, I am a Board advisor and consultant for digital transformation, behavioral marketing analysis, and cultural DE&I.

I have provided digital transformation support, cultural data analytics, and multilingual content strategies for top brands and organizations such as Big Lots, MassMutual, Castrol Motor Oil, The Centers for Disease Control and Prevention (CDC), The Army National Guard, The Air Force, FOX Broadcasting, P&G’s Charmin, CarMax, StudioMass in Italy, CoolMath Games in Latin America and many more.

I was born in Argentina during the period of a brutal military dictatorship in the country called the “Dirty War” and I was able to personally experience the transition from oppression to democracy and freedom of speech which had an incredible impact on me. From a young age, I have always been curious about different cultures, languages, and traditions and I have been fortunate to live, study, and work in different countries allowing me to become fluent in four different languages, Spanish, English, French, and Italian and embrace the diversity of opinions, experiences, and understand cultural nuances.

I started my architectural studies while living in Belgium, and I continued my degree whilst at the Catholic University of Cordoba, Argentina, and I was accepted as an exchange student at The Ohio State University.
I concluded my thesis work in Architecture and Urban Planning at the University of Venice, Italy where I found my passion for marketing communication while working for a European firm. My combined personal, professional, and education have enabled me to develop communication strategies to connect clients with diverse audiences all across the globe and develop an authentic voice in the process.

NOTABLE ACCOMPLISHMENTS

South by Southwest (SWSX), Austin, TX Featured Speaker

White House, Latina Business Owners Round Table

Consumer Electronics Show (CES), Las Vegas, NV Key Influencer

Open Data Science Conference, Boston, MA Featured Speaker

U.S. State Department, Civil Society, Colombia Trainer & Speaker

U.S. Hispanic Chamber of Commerce, Women in Business and Leadership Award  

The National Hispanic Corporate Council (NHCC) National Conference Speaker

EL PAÍS Con Tu Futuro, Madrid, Spain Featured Speaker

TechStars Startup Week. Boulder, CO Featured Featured Speaker