Data-Driven Cultural Intelligence Consultant
CEO Envisify Global Intelligence
"Understanding the impact of changes in population and how these dynamic forces affect not only human behavior, but the use of cutting-edge technology are key factors to ensure our clients success."
Natasha Pongonis said in an interview for the Columbus CEO magazine
Natasha Pongonis is an award-winning executive and data-driven cultural intelligence consultant specializing in digital transformation. She empowers businesses to thrive in the tech and AI-driven era through innovative, culturally relevant strategies that drive growth and engagement.
As a 3x founder and CEO of Envisify Global Intelligence, a cultural and business intelligence AI SaaS platform, Natasha has a proven track record of building and leading successful ventures, including Nativa Inc. (cross-cultural communications) and O.Y.E. Business Intelligence (data analytics). As a consultant and fractional executive, she helps companies anticipate emerging trends and expand into new markets. She recently consulted for Sheetz, Inc., guiding their strategy to meet customer needs in the 2030s.
Natasha has a proven track record of leading data-driven and multilingual digital strategies for Fortune 500 companies and federal agencies, including Dial Soap, MassMutual, Castrol Motor Oil, FOX, P&G, CDC, the Air Force, and the Ohio National Guard.
Fluent in multiple languages and having lived in South America, Europe, and the U.S., Natasha leverages her unique ability to bridge cultures and connect with global audiences to lead high-impact strategies across diverse markets. Her expertise in future-focused strategies and data-driven insights has benefited brands in fintech, CPG, and service industries, including Altria, Solve Group, and BistroUX. Natasha actively contributes to the community as a board member at the Columbus Council on World Affairs, a non-profit member of The World Affairs Councils of America. She also serves as a board advisor to a construction & supply company and a holding company with real estate and data analytics subsidiaries. In 2024, she was a Mentor-in-Residence at Denison University's School of Business.
Areas of Expertise:
- Ethical Governance Artificial Intelligence (AI) Roadmap
- Artificial Intelligence (AI) Framework Development
- Cross-Cultural & Global Brand Strategy
- Future-Forward Business Innovation
- Data-Driven Business Decision Making
- New Market Expansion & Market Segmentation
- Digital Innovation & Transformation
- Cultural Intelligence in the Workplace
- Succession planning
Natasha's strategic application of technical expertise, cultural intelligence, and business acumen positions her as an ideal candidate for consulting, advisory, or fractional executive roles such as CEO, CMO, or CINO. In these capacities, she helps organizations navigate complex transformations and identify new growth opportunities by leveraging innovation, data-driven strategies, and cultural insights.
Natasha is also a sought-after speaker at national and international conferences such as SXSW, CES Las Vegas, TechStars Colorado, and the Open Data Science Conference. As a thought leader, she participated in a White House roundtable on Latina business priorities. Her awards and recognitions include The Women of Color Grant Award (Tory Burch Foundation), the Women in Business & Leadership Award (USHCC Foundation), and recognition from the U.S. Congress as one of "Women Welding the Way" by WELD. Natasha was also honored with the Entrepreneur of the Year Award by Latina Style Magazine.
A native of Argentina, Natasha Pongonis has cultivated a deep understanding of client needs and crafted culturally relevant communication strategies through her work with companies across Europe, North America, and South America. She began her architectural studies in Belgium before earning her degree at the Catholic University of Córdoba, Argentina. During her studies, she was offered a semester abroad at The Ohio State University. Later, she completed her thesis in Architecture and Urban Planning at the University of Venice, Italy, where she discovered her passion for international marketing communications while working for a European firm.
Before embarking on her entrepreneurial journey, Natasha worked as a designer architect in Orange County, CA, leading experiential design projects for brands like AMC Theatres. Fluent in Spanish, English, French, and Italian, she has leveraged her multilingual skills to connect with diverse cultures globally.