There, she led financial and operational restructuring, aligning board, investors, and leadership while defining a unified product and AI roadmap. Partnering with the CRO, she helped drive a 203% increase in profits within three months, repositioning the business for scalable financial and product growth. Natasha has designed and led data-driven digital strategies for Fortune 500 brands including MassMutual, Castrol Motor Oil, FOX, and P&G, as well as major federal agencies such as the CDC, U.S. Air Force, and the Ohio National Guard. She is recognized for her ability to bridge cultures, audience behaviors, and build future-focused solutions that drive measurable business outcomes. Fluent in English, Spanish, French, and Italian, Natasha has lived and worked across South America, Europe, and the U.S., enabling her to lead global go-to-market initiatives and understand the cultural nuances shaping consumer and talent ecosystems. Her consulting practice spans fintech, consumer packaged goods (CPG), retail, and service industries, supporting organizations like Sheetz, Altria, Solve Group, and others as they navigate growth plateaus, generational transitions, or digital transformation journeys. Natasha is deeply committed to global leadership and community impact. She serves on the Board of the Columbus Council on World Affairs, part of The World Affairs Councils of America, and on the board of advisors for a five-generation family-owned construction company and a holding company with commercial real estate and data analytics subsidiaries.